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American Consumers

General Consumers

Saturation

Homeowners

New Homeowners

Recent Movers

Families W/ Children

Veterans

Ethnic

Dog and Cat Lovers


America’s Proven Buyers

Buyers By Mail

Online Buyers

Apparel Buyers

Home Product Buyers

Leisure Item Buyers

Specific Niche Buyers

Personal Interest Buyers

Home Improvement

Retail Shoppers

Outdoor Interests


Most Likely To...

Purchase Annuities

Purchase Life Insurance

Travel

Dine Out

Purchase Online

Use Social Networking

Garden


Americans & Their Money

Refinance

Mature Insurance Responders

Charitable Giving

Wealthiest Americans

Credit Cards Users


Health And Nutrition

Americans W/ Ailments

American Nutrition

Americans W/ Allergies


Americans By Age

Birthday Lists

Mature Americans

Generational Lists


At Home Business

Home Office Businesses

Occupation @ Home Address


Specific Responders


More Lists


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Selects


2,400,000

Last 12 months Equity refinances

+ $20.00/M

1,500,000

Last 12 months Equity loans

+ $20.00/M

120,000

30-day hotline Equity refinances

+ $25.00/M

200,000

30-day hotline Equity loans

+ $25.00/M

3,900,000 TOTAL UNIVERSE              BASE RATE $75.00/M


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Additional

EMAIL *

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CD-ROM *

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DISKETTE  *

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3 X 5 CARDS

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pressure sensitive labels  

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4-up Cheshire labels

NO CHARGE

Magnetic TAPE

$10.00 /FLAT

Manuscript

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Bar Coding

$1.00 /M

CARRIER ROUTE PRESORT

$3.50 /M

Prioritizing

$2.00 /M

Re-sequence/breaks

$1.00 /M

Running Charge

$5.00 /M

Splits

$0.50 /M


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Demographic Selects

Additional

Mo/Yr output

15.00 /M

Race Code

20.00 /M

Phone Number

15.00 /M

Number of Children

15.00 /M

Net worth

15.00 /M

Marital Status

5.00 /M

Mail Responsive

15.00 /M

Mail Order Buyers

20.00 /M

Length of Residence

5.00 /M

Home Owner

10.00 /M

Gender / Sex

2.50 /M

Ethnic code

10.00 /M

Estimated income

5.00 /M

Dwelling Type

2.50 /M

Corrective Lens Wearers

15.00 /M

Age

10.00 /M

Education Level

6.00 /M

Minimum Order = 5,000 Names

Discounts

Refinance and Equity Loans


By either refinancing their existing mortgages or, by acquiring a home equity loan, many of these American consumers have suddenly increased their disposable income.


With extra spending power, these homeowners are very attractive to marketers of all types. Typically, homeowners who reduce their monthly mortgage payments due to a more favorable interest rate are receptive to adding monthly purchases considered difficult before. These homeowners are good prospects for a variety of household products and services from furniture to lawn service to high-speed Internet access.


Homeowners with refinanced mortgages or equity loans are creditworthy since they have recently been approved for substantial credit. They are good candidates for a variety of offers from home improvement products and services to investment opportunities.

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