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American Consumers

General Consumers

Saturation

Homeowners

New Homeowners

Recent Movers

Families W/ Children

Veterans

Ethnic

Dog and Cat Lovers


America’s Proven Buyers

Buyers By Mail

Online Buyers

Apparel Buyers

Home Product Buyers

Leisure Item Buyers

Specific Niche Buyers

Personal Interest Buyers

Home Improvement

Retail Shoppers

Outdoor Interests


Most Likely To...

Purchase Annuities

Purchase Life Insurance

Travel

Dine Out

Purchase Online

Use Social Networking

Garden


Americans & Their Money

Refinance

Mature Insurance Responders

Charitable Giving

Wealthiest Americans

Credit Cards Users


Health And Nutrition

Americans W/ Ailments

American Nutrition

Americans W/ Allergies


Americans By Age

Birthday Lists

Mature Americans

Generational Lists


At Home Business

Home Office Businesses

Occupation @ Home Address


Specific Responders


More Lists


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Most Likely To...

Purchase Annuities

Purchase Life Insurance

Travel

Dine Out

Purchase Online

Use Social Networking

Garden

Most Likely To...


Okay, so what we’ve done here is identify, by categories to the right, the purchasing tendencies of Americans.


By breaking down the average age, income and other criteria, we have come up with specific recommendations for each group.


That’s not to say that marketers should live and die by these recommendations.


What these recommendations provide are more guidelines than facts. For example, if you sell life insurance and you market only to those who already have life insurance, you’re counting on people being willing to change their policy. Not a good idea.


However, you can still use these guidelines to market the same ages, income levels, etc. of those who don’t presently have a policy.

What we’re saying, in summary, is that, by limiting yourself to acutely-targeted individuals, you may be missing the boat on expanding your client base.