Copyright 2011 / Amerifound, Inc. All rights reserved
Marketing Group, Inc.
A division of:
There is little argument in the marketing community that, to take lightly the uniqueness of a specific generation is to doom the success of the program. For seniors, this is particularly true. If you ignore the above identification factors of seniors, or at least, fail to draw some form of composite, there will be little chance of triumph.
Trying to take all the above statements and structure a marketing program around it is nearly impossible. An easier solution would be to follow these simple rules:
Finally, seniors are very brand-loyal and maintain a strong “If it ain’t broke, don’t fix it” mentality. It will be up to you to convince them otherwise. For example, there’s not a senior out there who still believes that television is nothing but a square box of nonsense and that radio will be the entertainment source forever...or maybe some still do.