AmeriFo und

Marketing Lists

Copyright 2011 / Amerifound, Inc. All rights reserved

Home  /  Why Amerifound  /  Contact Us  /  Articles  /  Market Analysis Tool  /  Discounts  /  Easy Form  /  Links  /  Counts   /  Order Form

Home    Site Map   Privacy Policy    List Usage Information    Discounts    Easy Form    Links    Counts     Order Form    Terms of Use    Zip Code Finder


American Consumers

General Consumers

Saturation

Homeowners

New Homeowners

Recent Movers

Families W/ Children

Veterans

Ethnic

Dog and Cat Lovers


America’s Proven Buyers

Buyers By Mail

Online Buyers

Apparel Buyers

Home Product Buyers

Leisure Item Buyers

Specific Niche Buyers

Personal Interest Buyers

Home Improvement

Retail Shoppers

Outdoor Interests


Most Likely To...

Purchase Annuities

Purchase Life Insurance

Travel

Dine Out

Purchase Online

Use Social Networking

Garden


Americans & Their Money

Refinance

Mature Insurance Responders

Charitable Giving

Wealthiest Americans

Credit Cards Users


Health And Nutrition

Americans W/ Ailments

American Nutrition

Americans W/ Allergies


Americans By Age

Birthday Lists

Mature Americans

Generational Lists


At Home Business

Home Office Businesses

Occupation @ Home Address


Specific Responders


More Lists


Create You Own Specialty List!

Z

to

Marketing Group, Inc.

A division of:

A


There is little argument in the marketing community that, to take lightly the uniqueness of a specific generation is to doom the success of the program. For seniors, this is particularly true. If you ignore the above identification factors of seniors, or at least, fail to draw some form of composite,  there will be little chance of triumph.


Trying to take all the above statements and structure a marketing program around it is nearly impossible. An easier solution would be to follow these simple rules:


  1. Seniors are open to new possibilities, if they can be shown that it just makes good sense.
  2. Seniors like the “less is more” approach. Don’t dazzle them with a lot of graphics and text. Get to the point...quickly.
  3. Seniors are fact-based people. Don’t just say it...prove it. If you can’t prove it, don’t say it.
  4. Seniors perceive themselves as 10 years younger than their actual age. Use that to your advantage. Stress personal growth and knowledge gain as seductive reasoning.
  5. Seniors like camaraderie. Stress that others their age are enjoying participating in, or using, your product.


Finally, seniors are very brand-loyal and maintain a strong “If it ain’t broke, don’t fix it” mentality. It will be up to you to convince them otherwise. For example, there’s not a senior out there who still believes that television is nothing but a square box of nonsense and that radio will be the entertainment source forever...or maybe some still do.