Birthday Lists have proven to be an exceptionally successful means of generating huge response rates for the marketer.
Targeting individuals who will be celebrating their birthday is a smart and cost effective way of getting your product or service in front of someone who is more than willing to accept free or discounted offers during their time of celebration.
By using data that identifies individuals turning a specific age, insurance companies can target individuals turning 65 (Medicare enrollment) and turning 25 (automobile insurance.) Additionally, restaurants and bars (turning 21) can use this data to welcome legal drinkers to their establishment.
Identification by all ages having birthdays allows the marketer to offer anything from free car services to hosted birthday parties at local restaurants. This not only aids in gaining a new loyal customer but motivates the entire party to come join the celebration at this establishment. Retail stores also have a great turnout when mailing out birthday discounts.
So, whatever your specialty, your business would be wise to consider the advantages of Birthday marketing.
Birthday list Quik Count Form
Base Rate With Mo/Yr of Birth on Output = $55 per thous.
Minimum Order = 3,000 Names
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