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Most Likely to Dine Out
Teenage males are most likely to eat away from home, while individuals over age 60 are the least likely.
On a typical day, more than 70 percent of teenage males eat away from home, compared with fewer than 40 percent of men and women over 60. But males and females from age six to over sixty were surprisingly similar in the proportion of fat and calories they get from these foods an any given day.
Fast food establishments captured the business of nearly one-third (32 percent) of those who bought and ate out, followed by sit-down restaurants (27 percent) and grocery and convenience stores (24 percent). Americans most often ate lunch out, followed by snack or beverage breaks.
About 40 percent of males between age 12 and 59 ate food or beverages purchased from fast-food establishments, compared with one-third of their female counterparts and 25 percent of preschool children.
Other trends identified:
* Males are generally more likely than females to eat away from home.
* A greater percentage of white Americans (59 percent) eat away from home than African Americans (51 percent).
* More individuals with high incomes (65 percent) eat away from home compared to low-income individuals (45 percent).
* Forty percent of food eaten away from home is consumed between 10 a.m. and 2 p.m. Nearly one-quarter is consumed between 5:00 and 8:00 p.m.
*United States Department of Agriculture
Our suggestion for the maximum audience is as follows:
Age: 30 to 64
Income: 50K Plus
Family status: Children in the home
Marital status: Irrelevant