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Most Likely to Purchase Life Insurance

One third of adults in the United States carry no life insurance at all.

More than 1 in 4 men have no life insurance coverage at all and almost two thirds of men age 18 to 24 have no life insurance.

Overall, women are more likely to own life insurance today than they were in 1998 but almost 1  in 3 women have no life insurance coverage at all and about half of women age 18 to 24 have no life insurance.

Today, insured adults are more likely to have only group life insurance obtained through the workplace. Adults with only group coverage carry the lowest amounts of life insurance.

Our suggestion for the maximum audience is as follows:

Age: 30 to 60

Income: 50K Plus

Family status: Children in the home

Marital status: Married

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