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American Consumers

General Consumers

Saturation

Homeowners

New Homeowners

Recent Movers

Families W/ Children

Veterans

Ethnic

Dog and Cat Lovers


America’s Proven Buyers

Buyers By Mail

Online Buyers

Apparel Buyers

Home Product Buyers

Leisure Item Buyers

Specific Niche Buyers

Personal Interest Buyers

Home Improvement

Retail Shoppers

Outdoor Interests


Most Likely To...

Purchase Annuities

Purchase Life Insurance

Travel

Dine Out

Purchase Online

Use Social Networking

Garden


Americans & Their Money

Refinance

Mature Insurance Responders

Charitable Giving

Wealthiest Americans

Credit Cards Users


Health And Nutrition

Americans W/ Ailments

American Nutrition

Americans W/ Allergies


Americans By Age

Birthday Lists

Mature Americans

Generational Lists


At Home Business

Home Office Businesses

Occupation @ Home Address


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Most Likely to Purchase Life Insurance


One third of adults in the United States carry no life insurance at all.

More than 1 in 4 men have no life insurance coverage at all and almost two thirds of men age 18 to 24 have no life insurance.

Overall, women are more likely to own life insurance today than they were in 1998 but almost 1  in 3 women have no life insurance coverage at all and about half of women age 18 to 24 have no life insurance.

Today, insured adults are more likely to have only group life insurance obtained through the workplace. Adults with only group coverage carry the lowest amounts of life insurance.




Our suggestion for the maximum audience is as follows:

Age: 30 to 60

Income: 50K Plus

Family status: Children in the home

Marital status: Married

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