Most Likely/Purchase Online List

Online shopping is becoming more and more commonplace. It has been predicted that US online shoppers will double to 132 million in the next five years.* With today's hectic schedules, people need a way to save time and shopping online is a way to do this.

In a recent study, it was found that 19% of Internet users shop online once per week and this number is expected to continue to grow.

Selling on the Internet is a viable option to starting a home based business or enhancing an existing business because of the relatively low costs (if you do it smartly) and the wide geographical target market. The possibilities are endless.

When deciding what to sell online, keep a few points in mind:

* 63% of people who shop online are women
* By 2003, female Internet surfers are expected to outnumber male Internet surfers 3 to 2.
* People with children are more likely to shop online than people without children
* Your profit margin can be increased if your customers can receive your product or service electronically (i.e. software, information, consulting services, ebooks, etc.). People are also more likely to purchase a product on the Internet if they can get it right away.
80% of individuals aged 32-44 buy products on the Internet.
72% of people aged 55-64 and 71% of 18-32 year olds also purchase things through the Internet.
With all age groups combined and overall 71% of all U.S. adults shop online.

More helpful Internet facts:

91% email, 81% research, 68% make travel reservations and 32% read blogs.

What do all these statistics tell us? The Internet is growing, adapting, and becoming our main source of almost everything we do.

*Pew Internet & American Life Project.

Our suggestion for the maximum audience is as follows (very dependant on product):

Age: 20 to 64 (product dictates age group)

Income: 50K Plus

Family status: Children in the home

Marital status: Irrelevant

Counts► Order►