Copyright 2011 / Amerifound, Inc. All rights reserved
Marketing Group, Inc.
A division of:
Most Likely to Use Social Networking
The largest demographic of social network users is young adults ages 18-34, making them an easy target when it comes to online media. Young adults may see the Internet as an opportunity to establish part of their identity.
Companies should keep in mind the current user of Internet activity when they create their online communication. However, businesses should not forget about older clientele either.
Adults age 55-65 are growing faster than any other user group on Facebook, a well-known networking site. While these users are not as large of a current population of young adults, they do have the largest growth potential in the social networking environment.
Among adults 18+:
64% of all adults use online media
78% of adult ages 18-34 use online media
71% of adults ages 35-44 use online media
43% of adults ages 55 + use online media
45% of all adults are influenced by social networking
50% of adults ages 13-34 are influenced by social networking
37% of adults ages 55+ are influenced by social networking
38% of all adults aim to influence others by social networking
45% of adults ages 18-34 aim to influence others by social networking
71% of all adults are greater influenced by online reviews & blogs by close friends and family
69% of adults ages 18-34 are greater influenced by reviews & blogs by close friends and family
76% of adults ages 35-44 are greater influenced by reviews & blogs by close friends and family