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Most Likely to Use Social Networking

The largest demographic of social network users is young adults ages 18-34, making them an easy target when it comes to online media. Young adults may see the Internet as an opportunity to establish part of their identity.

Companies should keep in mind the current user of Internet activity when they create their online communication. However, businesses should not forget about older clientele either.

Adults age 55-65 are growing faster than any other user group on Facebook, a well-known networking site. While these users are not as large of a current population of young adults, they do have the largest growth potential in the social networking environment.

Among adults 18+:

64% of all adults use online media

78% of adult ages 18-34 use online media

71% of adults ages 35-44 use online media

43% of adults ages 55 + use online media

45% of all adults are influenced by social networking

50% of adults ages 13-34 are influenced by social networking

37% of adults ages 55+ are influenced by social networking

38% of all adults aim to influence others by social networking

45% of adults ages 18-34 aim to influence others by social networking

71% of all adults are greater influenced by online reviews & blogs by close friends and family

69% of adults ages 18-34 are greater influenced by reviews & blogs by close friends and family

76% of adults ages 35-44 are greater influenced by reviews & blogs by close friends and family


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