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Marketing Group, Inc.
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Finally, with the onslaught of deck mailings (which contain 5 to 6 garden-related companies,) it would benefit you most to do personalized direct mailing.
Our suggestion for the maximum audience is as follows:
Most Likely to Garden
Gardening, landscaping, and just plain old mowing the lawn has become a favorite pastime of a growing number of Americans. Good news for those selling garden tools and equipment. Not so good for those selling landscaping services.
However, by maximizing your targeted audience, you can increase your marketing successes.
For both services and equipment retailers, the optimal audience would: