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to
Marketing Group, Inc.
A division of:
Seniors (DOB 1945 & earlier)
Strapped Seniors
Rich Retirees
Blooming in the Burbs
Retired Renters
Minorities in the
Majority
Indulgent Intellectuals
Family Friendly
Retirement Retreats
Urban Upper Crust
Leading Boomers (DOB 1946 – 1955)
Small Town Traditionalist
Gold ’n’ Gray
Small Town Singles
Mainstream Matures
American
Bedrock
Urban Mix
Urban Blues
Credit Commandos
Blue-Collar Strugglers
Settled Suburbanites
Classic
Rockers
All-American Online
Trailing Boomers (DOB 1956 – 1964)
Rural Outsiders
Family Transitionals
Urban Outsiders
Suburban Mainstream
Metro Influentials
Wired Wanderers
Urban
Sophisticates
Suburban Strivers
Empty Nest Caregivers
American Family Up-and-Coming
Blue-Collar
Blend
Urban Strugglers
230,000,000 TOTAL UNIVERSE Base Rate $85.00/M Cluster Select $10/M Select within cluster Add’l $10/M
Generational Groups
The Generational Groups segmentation system is an analytical tool comprising 52 unique clusters. The Generational Groups segmentation segmentation system provides deeper insight into your customers so you can improve the accuracy of your targeting, tailor your messaging and make more informed marketing decisions.
Gen Xers (DOB 1965 – 1974)
Large Extended Families
Urban Singles
Established & Settling In
Rural & Barely Making
It
Married with Children
Struggling in Suburbia
Ethnically Diverse Urbanites
Moving on
a Steady Course
Big Bucks in the Big Cities
Millennials (DOB 1975 & Later)
Ethnic Second-City Strugglers
Young, Single & Mobile
Setting Up House & Settling Down
Start-Ups
in the Country
Parents on the Go
Living Off Mom & Dad
Chronic Responders
Young Singles
in the City
Family First
|
Output Formats |
Additional |
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EMAIL * |
$25.00 /M |
|
CD-ROM * |
$25.00 /M |
|
DISKETTE * |
$25.00 /M |
|
3 X 5 CARDS |
$35.00 /M |
|
pressure sensitive labels |
$12.00 /M |
|
4-up Cheshire labels |
NO CHARGE |
|
Magnetic TAPE |
$10.00 /FLAT |
|
Manuscript |
$5.00 /M |
|
|
|
|
Output Options |
|
|
Bar Coding |
$1.00 /M |
|
CARRIER ROUTE PRESORT |
$3.50 /M |
|
Prioritizing |
$2.00 /M |
|
Re-sequence/breaks |
$1.00 /M |
|
Running Charge |
$5.00 /M |
|
Splits |
$0.50 /M |
*All electronic formatting is assumed for unlimited use.
Rental: Each rental is for one-time use. Additional/unlimited use available. Call for pricing.
Delivery: Most orders qualify for 24-hour turnaround.
Sample mailing piece and/or telemarketing script may be required.
|
Demographic Selects |
Additional |
|
Mo/Yr output |
15.00 /M |
|
Race Code |
20.00 /M |
|
Phone Number |
15.00 /M |
|
Number of Children |
15.00 /M |
|
Net worth |
15.00 /M |
|
Marital Status |
5.00 /M |
|
Mail Responsive |
15.00 /M |
|
Mail Order Buyers |
20.00 /M |
|
Length of Residence |
5.00 /M |
|
Home Owner |
10.00 /M |
|
Gender / Sex |
2.50 /M |
|
Ethnic code |
10.00 /M |
|
Estimated income |
5.00 /M |
|
Dwelling Type |
2.50 /M |
|
Corrective Lens Wearers |
15.00 /M |
|
Age |
10.00 /M |
|
Education Level |
6.00 /M |
Minimum Order = 5,000 Names